How a 13 year-old teen turned a $4,000 fun video in a $200,000 profit!(Source: ABC Nightline)

I can almost smell the cynicism on your breath and see the sneer forming on your lips.  Sure if you have $4,000 to kick around, you can make a good video.  Ah . . . but that's not the point now, is it? 

To make a great video and have it go viral doesn't need to cost $4,000.  In fact, to create a kick-ass video all you really need is an HD FlipCam for about $200 and a theme or idea.  Put the music up front.  Take the time to produce a good product.  That means the sound recording has to be well produced and the video has to take a back seat to the music.  Don't put out half-baked product if you want a long career - on the other hand, you're not expected to be Steven Spielberg right out of the gate.  Windows Essentials has a great free video editor with some good features, so you can make a great video without turning to a life of crime.

Rebecca Black hit her target market right between the eyes.  She's talking to other 13 year-olds.  Most of her haters are "serious" musicians and "connoisseurs" - again missing the point.  "Friday" is a teeny bopper song at its finest.  It's catchy. The song is authentic Rebecca and she's adorable.  There is no hidden agenda.  Rebecca wrote a song that resonates with her target market.  They understand her point of view.  Rebecca understands her point of view.  When these kind of factors align, you'll always have a popular tune with viral potential. 

I say potential because the next step is marketing.  I'm sure Rebecca shared a link with a few friends, who shared the link with a few friends, who also shared the link with a few friends and the daggone song built up a buzz - so much so it was picked up by Nightline about a month after languishing on YouTube.  Now "Friday" has over 128 million hits.  Hate it or not, the video and song has earned over $200,000 and that IS the point.

Here's an invitation to get you started.  Download my free content worksheet and send it to me.  I'll give you a free 30-minute consult about your point of view and Bio.  The form is at the bottom of this page.  Just right click and save.